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David · Meta IG Feed · Pharmacy-Transparent Plan · consideration

“How to tell a serious compounded program from a warning-letter operator.”

Full structured brief
{
  "banned_phrases": [
    "generic",
    "affordable",
    "cheap",
    "guaranteed",
    "cure",
    "insurance",
    "lose X pounds"
  ],
  "channel": "meta-ig-feed",
  "core_tension": "He\u0027s evaluating vendors. The good ones and the bad ones look identical on the surface.",
  "evidence_hook": "FDA issued 30+ warning letters to compounding telehealth operators; named pharmacy + COA trail is a reliable signal.",
  "funnel_stage": "consideration",
  "key_message": "Pharmacy section vague? Close the tab. Named pharmacies with COA documentation? Worth a closer look.",
  "offer": "pharmacy-transparency",
  "persona": "david",
  "reframe": "Three due-diligence questions separate compliant operators from the ones with enforcement risk.",
  "tone_notes": "Analytical, peer-to-peer. Respect his ability to evaluate evidence."
}
  

3 variants

How to use

Brief detail

One CreativeBrief and all the AdVariants it has spawned. This is where you compare hook/angle alternatives side by side.

Anatomy of this page

  • Angle hypothesis — the strategic positioning the brief_synthesizer locked in. The variants below are creative riffs on this angle.
  • Variants — each row is one hook + angle combo. The hook comes from hook_diverger; the polished body/CTA from copy_polish.
  • Versions stack inside a variant. A new version is created each time the variant is regenerated after compliance/brand fixes.

How to use this page

  1. Read the brief at the top to understand the angle the pipeline committed to.
  2. Skim the variant cards — best brand + compliance scores bubble to the top.
  3. Click a variant to open its detail page (copy blocks, assets, review history).
  4. From a variant page you can regenerate to produce a new version with the same hook but fresh copy.

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