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Audiences

Personas

Composite audience profiles built from Sage Vitality brand research. Each persona drives the brief synthesizer for a different funnel cell.

The Metabolic Wake-Up

David

A high-functioning professional whose annual physical just

The Compounded Refugee

Jess

Tried compounded GLP-1 from a competitor in the past year,

The Plateau Veteran

Maya

A mid-life woman who has tried every diet, hit a hormonal wall,

The Healthcare-Adjacent Skeptic

Rachel

A healthcare professional who knows pharmacology, won't

How to use

Personas

The four canonical Sage Vitality personas. These are the ground truth for every brief synthesis — change a persona doc and you change what the pipeline produces.

Who's here

  • Maya — mid-life woman, plateau veteran. Threshold: 0.80.
  • David — performance-driven dad. Threshold: 0.80.
  • Jess — younger user, body-image-conscious. Threshold: 0.85 (higher disparagement risk).
  • Rachel — healthcare professional. Threshold: 0.95 (highest scrutiny).

How to use this page

  1. Click a persona to open the full doc — 28 structured fields including pains, objections, casting cues, voice cues.
  2. To change what the pipeline produces, edit the markdown in data/kb/personas/<slug>.md and run make kb-seed.
  3. The brand_scorer node compares variants to the matching persona doc — that's where the threshold gets enforced.

Related

  • Marketing — see which personas have active campaigns