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Strategy

Marketing

The compounded-era marketing playbook. Customer journey, growth loops, channel mix, and the regulatory perimeter — operator-level.

Playbook · Vol. 02 · Compounded Strategy

Strategy on a narrowing playing field.

The full deck — regulatory clock, positioning map, 7-stage journey, growth loops, guardrails, unit economics, channel mix, 30/60/90 plan.

Open playbook →

Modules

Customer journey

Seven stages from Awareness through Advocacy. JTBD framing, top tactics, KPIs, and Eudaven-specific compliance notes for each.

Modules

Growth loops

Word-of-Mouth, Content/SEO, Paid Acquisition. How each compounds, the cycle steps, and the multiplier that signals it's working.

How to use

Marketing hub

Top-level operator view of every marketing initiative running through the pipeline. From here you launch new brief-generation runs and inspect existing journeys / loops.

What lives where

  • Journeys — long-form, multi-touch campaigns (e.g. "Maya · awareness → consideration → conversion"). Each is a sequence of briefs with handoff stages.
  • Loops — recurring marketing patterns (always-on lifecycle, win-back, retention). Loops keep regenerating variants on a schedule.

How to use this page

  1. Pick a persona × channel × offer × stage combination from the launcher.
  2. Hit "Generate brief" — that fires brief_synthesizer → hook_diverger → copy_polish in one streamed run.
  3. Watch the events stream in. When done, the new brief lands in the Briefs index.
  4. From there, the variant flows through review queues like any other brief.

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