Curriculum
Learn marketing.
10 short lessons covering everything the pipeline assumes you understand — funnels and personas, channel-by-channel policy, the GLP-1 gotchas other companies got penalized for, and the strategic patterns Eudaven is built to win against.
-
01
Lesson 1 · beginner · 6 minMarketing funnels — what they are and why we structure briefs around them
A funnel is the journey from "never heard of us" to "loyal patient." Every ad has to know where in that journey it's meeting the reader.
→ -
02
Lesson 2 · beginner · 7 minPersonas — why we have four, and what they actually are
A persona isn't "a kind of customer." It's a composite character that helps you write to one person instead of everyone, so your ads stop being generic.
→ -
03
Lesson 3 · beginner · 6 minChannels — Meta, Google, TikTok, Microsoft, and why they're not interchangeable
Each ad channel has its own audience, format, pricing, and policy regime. The same ad does NOT belong on every channel. Knowing this saves you from a class of expensive mistakes.
→ -
04
Lesson 4 · beginner · 8 minCompliance basics — FDA, FTC, platforms, and why "legal" isn't a single thing
Ad compliance is the intersection of three regimes — federal law, federal rules, and private platform policies — and the platforms enforce stricter floors than the law. You have to clear all three.
→ -
05
Lesson 5 · intermediate · 6 minBrand voice — what it is, and why it's not "tone"
A brand voice is a set of choices about *how* you sound that compound across every touchpoint. Done well, voice creates trust before any data does. Done poorly (or inconsistently), it actively destroys trust.
→ -
06
Lesson 6 · intermediate · 7 minPaid vs organic — when to spend money on traffic, and when to earn it
Paid traffic is rented; organic traffic is owned. Both have a place. Misunderstanding the trade-offs is one of the most expensive mistakes in DTC marketing.
→ -
07
Lesson 7 · intermediate · 6 minCreative testing — the iteration loop that actually beats hunches
Marketing is a continuous experiment. The teams that win don't have better ideas — they have a faster, more disciplined loop for finding out which ideas work.
→ -
08
Lesson 8 · intermediate · 7 minGLP-1 gotchas — the vertical-specific traps that will burn you
Marketing GLP-1 telehealth is different from marketing anything else. Here are the specific gotchas that have penalized other companies, in plain English, with what to do instead.
→ -
09
Lesson 9 · intermediate · 8 minCompetitive playbook — how Eudaven wins against Hims, Ro, Calibrate, and Found
Ten strategic patterns the major GLP-1 telehealth competitors use, why each one is failing now, and Eudaven's concrete counter-positioning for each.
→ -
10
Lesson 10 · beginner · 5 minOfficial training & resources — where to go deeper
Direct links to the official training programs and regulatory resources you'd want to bookmark — Meta Blueprint, Google Skillshop, TikTok Academy, LegitScript, the FDA, and the FTC, with a one-line note on what each is for.
→