Eudaven Ads
← Back to briefs

Maya · Meta IG Feed · Personalized Care Plan · awareness

“What if the plan was built around you, not sold to you?”

Full structured brief
{
  "banned_phrases": [
    "generic",
    "affordable",
    "cheap",
    "guaranteed",
    "cure",
    "insurance",
    "lose X pounds"
  ],
  "channel": "meta-ig-feed",
  "core_tension": "She\u0027s been handed the same protocol everyone else gets.",
  "evidence_hook": "PCOS and weight cycling alter metabolic set-point defense; no single protocol fits.",
  "funnel_stage": "awareness",
  "key_message": "Individualization is the clinical differentiator \u2014 not the marketing hook.",
  "offer": "personalized-care",
  "persona": "maya",
  "reframe": "A plan that starts with her physiology is categorically different from one that doesn\u0027t.",
  "tone_notes": "Warm, clinical curiosity. Partner tone, not prescriptive."
}
  

3 variants

How to use

Brief detail

One CreativeBrief and all the AdVariants it has spawned. This is where you compare hook/angle alternatives side by side.

Anatomy of this page

  • Angle hypothesis — the strategic positioning the brief_synthesizer locked in. The variants below are creative riffs on this angle.
  • Variants — each row is one hook + angle combo. The hook comes from hook_diverger; the polished body/CTA from copy_polish.
  • Versions stack inside a variant. A new version is created each time the variant is regenerated after compliance/brand fixes.

How to use this page

  1. Read the brief at the top to understand the angle the pipeline committed to.
  2. Skim the variant cards — best brand + compliance scores bubble to the top.
  3. Click a variant to open its detail page (copy blocks, assets, review history).
  4. From a variant page you can regenerate to produce a new version with the same hook but fresh copy.

Related pages