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← Growth loops

Compounds for years

Content / SEO Loop

How it compounds

Long-form clinical content earns search rank → ranked content captures high-intent traffic → conversions fund more content → deeper topic authority earns more rank.

The cycle

  1. 01 Publish clinician-reviewed long-form
  2. 02 Rank for "compounded GLP-1" mid-tail
  3. 03 Internal linking + PR backlinks
  4. 04 Traffic → quiz → patient → reinvest

Multiplier

8–14× ROI by month 18 vs paid-only

How to use

Growth loop detail

Configuration + recent activity for one growth loop. This is where you tune cadence, audience, and offer assignment.

How to use this page

  1. Top panel: loop config — cadence (weekly / biweekly / daily), target persona(s), offer mix, channel.
  2. Recent runs: each row is one cron firing → set of generated briefs.
  3. If runs are skipping or producing too few briefs, the issue is usually a stale persona doc or a compliance regression — check brand_score on recent variants.
  4. To temporarily stop the loop, pause it. The schedule is preserved; you can resume without re-configuring.

Health signals

  • Variants per run trending down → hook divergence is converging (rerun with higher temperature)
  • Many compliance_blocked variants → KB regression or new regulation
  • Spend per accepted variant trending up → polish iteration cap may need raising or copy strategy is off