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← Growth loops

Highest leverage · slowest start

Word-of-Mouth Loop

How it compounds

Patients who hit M3 with strong outcomes refer a friend → friend converts at 2–3× the cold rate → friend's outcomes feed back into NPS & UGC pool.

The cycle

  1. 01 Patient activates & retains past M3
  2. 02 NPS ≥ 9 triggers referral ask
  3. 03 Referral credit + clean share asset
  4. 04 Friend signs up at premium CR

Multiplier

K-factor target ≥ 0.4 by M9

How to use

Growth loop detail

Configuration + recent activity for one growth loop. This is where you tune cadence, audience, and offer assignment.

How to use this page

  1. Top panel: loop config — cadence (weekly / biweekly / daily), target persona(s), offer mix, channel.
  2. Recent runs: each row is one cron firing → set of generated briefs.
  3. If runs are skipping or producing too few briefs, the issue is usually a stale persona doc or a compliance regression — check brand_score on recent variants.
  4. To temporarily stop the loop, pause it. The schedule is preserved; you can resume without re-configuring.

Health signals

  • Variants per run trending down → hook divergence is converging (rerun with higher temperature)
  • Many compliance_blocked variants → KB regression or new regulation
  • Spend per accepted variant trending up → polish iteration cap may need raising or copy strategy is off