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Persona

David

David · 52 · Phoenix, AZ

Brief angle

“Compounded done responsibly — named pharmacies, named clinicians, no checkout-counter medicine.”

Variant hook

“The 30 warning letters had one thing in common. So does the way we run our program.”

Operator action

Regenerate this variant

Re-runs the copy polish, compliance check, brand scorer, and synthetic perf scorer on the same hook. Creates a new version (v2) as a child of the current one. Costs ~$0.04 in OpenRouter calls and takes ~10 seconds.

Version timeline

1 version · newest first

v1

current May 11, 00:12
rejected
Compliance 0.87
Brand 0.85
Perf

“The 30 warning letters had one thing in common. So does the way we run our program.”

FDA enforcement actions against compounding telehealth operators share a pattern: unnamed pharmacies, absent clinician oversight, and no quality documentation. Eudaven publishes its pharmacy partners, requires a licensed clinician evaluation for every prescription, and provides COA documentation on request.

Start a clinical intake

How to use

Variant detail

Full state for one AdVariant: copy, scores, review history, and image assets per version. This is the page reviewers and operators work from most.

How to use this page

  1. Read the hook at the top — that's the headline shipping to Meta.
  2. Scroll to Copy blocks for the polished body + CTA. Character limits are enforced (hook ≤40, body ≤125, CTA ≤20).
  3. Versions shows the history — newest first. Click any to compare diffs.
  4. Assets (loads in below) shows concept thumbnails + final 1:1 / 4:5 / 9:16 renders. Hover the section's ? for the cost breakdown.
  5. If scores look bad, click Regenerate to spawn a new version with the same hook but fresh polish.

Score reference

Compliance — pass/warn/blocker against GLP-1 rules.

compliance_score = 1.0 − Σ(blocker·0.50 + required·0.25 + warning·0.10)

Brand — Sage Vitality voice rubric. Personas have thresholds: Maya/David 0.80, Jess 0.85, Rachel 0.95.

Synthetic perf — judge-predicted performance score; advisory only until real metrics are ingested.

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