bottom of funnel · conversion
03Acquisition
"OK, I'm signing up."
Job to be done
"When I've decided to try this, I want a clinical intake that feels like care — not a checkout — so I trust the prescription that comes out the other side."
Top tactics
- ▪ Quiz → consult booking (charge after approval)
- ▪ Real-clinician video at intake completion
- ▪ State availability + ineligibility transparency
- ▪ FSA/HSA payment positioning (compliant framing)
Watch this number
CAC
CAC payback
Quiz→Rx %
MER
Eudaven note
The "charge only after clinical approval" pattern is now also a regulatory asset, not just a UX one — it documents that compounding is preceded by clinician evaluation rather than triggered by the purchase. Make this visible on the pricing page in plain English.
Operator action
Generate a brief for this stage
Pre-loads the brief synthesizer with this stage's JTBD, tactics, and KPIs. Pick a persona, channel, and offer to scope the brief. Costs ~$0.05 in OpenRouter calls and takes 5–10 seconds.