mid-funnel · trust formation
02Interest
"Tell me more."
Job to be done
"When I'm comparing 3 telehealth providers, I want clear answers on pharmacy quality, clinician credentials, and what 'compounded' actually means, so I can pick the one least likely to land me in a Reddit horror thread."
Top tactics
- ▪ Pharmacy-transparency page (named 503A partners)
- ▪ Clinician bios with NPI & state coverage
- ▪ Comparison page: us vs warning-letter cluster
- ▪ Eligibility quiz capturing real medical context
Watch this number
Quiz start rate
TTV-page time
Email opt-in
Compare-page CR
Eudaven note
"Trust scaffolding" is the differentiator. The category baseline is opaque pharmacy sourcing and stock-photo doctors. Naming Belmar / Strive / Epiq / Casa Pharma Rx with their 503A status, USP-797 standards, and third-party testing flips a known weakness into a category advantage.
Operator action
Generate a brief for this stage
Pre-loads the brief synthesizer with this stage's JTBD, tactics, and KPIs. Pick a persona, channel, and offer to scope the brief. Costs ~$0.05 in OpenRouter calls and takes 5–10 seconds.