word of mouth · referrals · UGC
07Advocacy
"You have to try this."
Job to be done
"When my friend asks 'what are you doing differently?', I want a clean way to refer them — that doesn't feel like I'm pitching, and rewards both of us for the recommendation."
Top tactics
- ▪ $50 give / $50 get credit program
- ▪ NPS-9-or-10 trigger → referral ask
- ▪ Patient-story library (with written consent)
- ▪ Compliance-safe UGC: process & experience, not before/after
Watch this number
Referral rate
K-factor
Referred CAC
Referred LTV uplift
Eudaven note
Compounded UGC carries unique risk — before/after photos with weight numbers can read as outcome promises. Frame patient stories around experience: "what week 4 felt like," "how my care team helped." Get written consent that survives FTC scrutiny.
Operator action
Generate a brief for this stage
Pre-loads the brief synthesizer with this stage's JTBD, tactics, and KPIs. Pick a persona, channel, and offer to scope the brief. Costs ~$0.05 in OpenRouter calls and takes 5–10 seconds.