ARPU growth · cross-sell
06Expansion
"What's next?"
Job to be done
"When the GLP-1 piece is working, I want my care team to keep guiding me on the next thing — sleep, hormones, longevity — instead of me re-searching from scratch."
Top tactics
- ▪ Annual plan @ 2-month-equivalent discount
- ▪ Maintenance-dose tier post goal weight
- ▪ CareValidate adjacent verticals: HRT/TRT, peptides, skincare
- ▪ Lab panels & coaching add-ons (cash + FSA)
Watch this number
ARPU
Net revenue retention
Cross-sell %
Annual conversion
Eudaven note
CareValidate's full menu (GLP-1, peptides, HRT/TRT, skincare) is your strategic pantry. Don't launch all five — sequence them. Earn GLP-1 trust first, then HRT/skincare in months 6–12 once retention curves are stable.
Operator action
Generate a brief for this stage
Pre-loads the brief synthesizer with this stage's JTBD, tactics, and KPIs. Pick a persona, channel, and offer to scope the brief. Costs ~$0.05 in OpenRouter calls and takes 5–10 seconds.